MoleCola 90.60.90: A Captivating Bottle Design

Italian Designers Luciano Aiello and Marco Gallo - Curve Studio

The MoleCola 90.60.90 bottle, created by Luciano Aiello and Marco Gallo of Curve Studio, stands out with its captivating and curvaceous silhouette. The designers sought inspiration from the legendary Italian actresses of the 1950s, whose hourglass figures and glamorous style captivated audiences worldwide. The bottle's shape echoes the sensuous curves of these divas, with a waist-like label and voluptuous sides that evoke the myth of Italian beauty.

What sets the MoleCola 90.60.90 bottle apart is its commitment to both aesthetics and functionality. The designers have incorporated an ergonomic anti-slip texture, ensuring a comfortable grip and enhancing the overall user experience. Additionally, the lower part of the bottle features Braille text, providing accessibility and inclusivity for visually impaired individuals.

The design process for the MoleCola 90.60.90 bottle presented several challenges. Working with glass required innovative techniques to achieve the desired shape, pushing the boundaries of traditional bottle design. The designers also paid meticulous attention to visual and tactile qualities, aiming to create a bottle that not only looks appealing but also feels like a luxurious fabric to the touch.

MoleCola 90.60.90 is more than just a bottle; it is a celebration of Italian style and culture. The design references the fashion world, with its tweed-like surface finish, hat-like crown cap, and belt-like label. It embodies the essence of Italian elegance and sophistication, making it a true representation of the country's iconic heritage.

The MoleCola 90.60.90 bottle has received recognition for its outstanding design. In 2019, it was awarded the Bronze A' Design Award in the Packaging Design category. This prestigious accolade is bestowed upon designs that demonstrate exceptional creativity, resourcefulness, and a commitment to improving quality of life through art, science, design, and technology.